The Atlanta Hawks will renovate their existing home, Phillips Arena, this offseason, it will include numerous things never seen before in arena’s anywhere.
The team announced portions of its plans for the $192.5 million, 16 month project which include a court-side bar behind the basket, a barber shop, and even a Top Golf simulator.
“People don’t want to be confined to their seats anymore,” Hawks chief operating officer Thad Sheely said. “That’s true for our high-end season-ticket holders, as well.”
Via ESPN –
The 1,500-square-foot bar space is behind one of the baskets. Sheely said that any one of the 600 courtside season-ticket holders will receive admission into the space.
The team also will sell a limited amount of standing room-only tickets to those courtside season-ticket holders so they can invite more friends or business partners to the game.
While seats by the court are extremely valuable, Sheely said the seats after the first three rows behind the basket precipitously drop in value, which helped convince Hawks management to carve out the new space.
The team will have to take out only about 200 seats to clear way for the bar, which will be up and running for next season.
Other new Philips Arena features that were the talk of social media on Wednesday afternoon include a barbershop that gives fans getting their hair cut a view of the court and two Topgolf Swing Suites with simulators in them.