BREAKING: Amazon Prime Is Now The Exclusive Home For Thursday Night Football

The NFL is making a big dive in the world of streaming.

On Thursday, the National Football League announced a new mega television deal with ABC/ESPN, FOX, CBS and Amazon Prime and one the biggest changes to how we watch football will be on Thursday Night Football.

Amazon Prime is now the exclusive home for Thursday Night Football until 2023:

#BREAKING: The #NFL has finalized media rights deals worth $10B annually, or $110B over the course of the 11-year deals. The biggest change will see Thursday Night Football move exclusively to Amazon Prime (@Ourand_SBJ, @BenFischerSBJ).

Free to read: https://t.co/0muUPa5qpQ pic.twitter.com/rgHZ9RWSly

— Sports Business Journal (@sbjsbd) March 18, 2021

This will be uncharted waters for the NFL as it’s the first time they will televise games exclusively on a streaming service for an entire season. Last year, the Cardinals-49ers game in Week 16 was exclusively on Amazon Prime and drew 11.2 million viewers.