Behold, the wildest crossover brand endorsement product of all time.
Will Levis went viral prior to the 2023 NFL Draft when it became known that he ate bananas will the peel on, but even weirder – put mayo in his coffee before drinking it.
Hellmann’s Mayonnaise smartly jumped at the opportunity to sponsor the now Tennessee Titans QB, who surely is now the only NFL player in history to be sponsored by big mayo.
To kick off the 2024 season, Hellmann’s has unveiled Parfum de Mayonnaise, the world’s first mayo-scented cologne.
Dubbed, Will Levis No. 8, the fragrance was crafted to ‘harness the tantalizing scent of the world’s most alluring condiment, developed to exude an aura of greatness, the curated scent helps football fans feel and smell ready for game day (and every day!)’.
The product is a limited offering and is being sold for $8.
“We’re the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” said Chris Symmes, Head of Marketing, Dressings North America, Unilever. “Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”
