Dan Campbell has become one of the most popular coaches in the NFL since becoming the head coach of the Detroit Lions. The former NFL tight end first garnered national attention during the team’s HBO’s ‘Hard Knocks’ prior to the start of the 2022 season.
He’s been at the forefront of the turnaround of the Detroit Lions after leading them to the NFC Championship Game a year ago.
Ahead of the 2024 season, Campbell stars in an Applebee’s commercial where he waits tables, holding a booklet over his mouth in a. play on the secret that coaches exhibit to prevent opposing teams from stealing their play calls.
“Cover your mouth,” Campbell says to the couple he is waiting on in the commerical. “They could steal your order.” After the pair of customers each order the wings, he replies by quipping, “Perfect. They’ll never see it coming.”
Here’s the commercial:
The Lions open the season on Sunday Night Football against the Los Angeles Rams.
