After a resounding success of lowering prices of concessions in their new stadium, the Atlanta Falcons are taking it a step further, adding $5 craft pale ales to their menu.
The team shocked the sporting world with their incredibly low prices on food and beverages with the opening of Mercedes Benz Stadium in 2017, with costs for fans being cut in half.
The move paid off, with the stadium shooting to the top spot in NFL and MLS concession sales.
The new price on craft beer is the lowest offering of its kind in any North American sport, accompanied by the $5 price tag for standard domestic beers a $9 for premium 20-ounce beers.
For reference, the San Francisco Giants charge a whopping $19.25 for 22 ounces of craft beer at AT&T Park.
In addition to the price slash of the beer, other menu items will also be even further reduced, with chili cheese fries dropping from $10 to $9 and Italian sausages dropping from $8 to $7.