Nikes Makes Colin Kaepernick The Face Of Their ‘Just Do It.’ Campaign

Nike was looking to do something significant for the 30th anniversary of their ‘Just do it.’ campaign, and for the better or worse, they did just that.

The company unveiled a powerful ad Monday, with the face of banished NFL quarterback Colin Kaepernick, with the words, “Believe in something. Even if it means sacrificing everything. Just do it.”


Nike has kept its sponsorship with the QB despite the protests and Kaepernick not having played an NFL game since 2016.

Kaepernick first began his protests of police brutality and African American inequality in America by kneeling during the National Anthem prior to games.