Nike was looking to do something significant for the 30th anniversary of their ‘Just do it.’ campaign, and for the better or worse, they did just that.
The company unveiled a powerful ad Monday, with the face of banished NFL quarterback Colin Kaepernick, with the words, “Believe in something. Even if it means sacrificing everything. Just do it.”
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Nike has kept its sponsorship with the QB despite the protests and Kaepernick not having played an NFL game since 2016.
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018
Kaepernick first began his protests of police brutality and African American inequality in America by kneeling during the National Anthem prior to games.
