If you ever wondered just how powerful the NFL is, look no further than their annual Super Bowl Halftime Show.
Every year, the Pepsi Halftime Show books some of the biggest names in the music industry. We’re talking multi-Grammy winners. They are they types of names that you would imagine the NFL would be paying top dollar to secure.
But what if we told you that it was actually the other way around; that it was the performers who actually end up paying the NFL!
That’s precisely how it tends to work out, as Super Bowl performers are expected to perform for free, reaping the benefits of the priceless publicity, rather than a big paycheck. This year is no different, as Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar will all be working the Super Bowl LVI Halftime Show for free.
And that’s not all. Dr. Dre has reportedly fronted most of the $7-million cost for the show on his own:
The fact that the NFL can not only avoid having to pay the talent, but have them front the bill as well just goes to show how powerful the league has become.