Cowboys Are Being Criticized After Partnership With Pro-Gun ‘Black Rifle Coffee’ Company Amid Gun Violence Debate

The Dallas Cowboys have drawn criticism and it has nothing to do with football.

On Tuesday morning, the Cowboys unveiled a partnership with Salt Lake City-based Black Rifle Coffee, a coffee company run by United States veterans that “serves coffee and culture to people who love America,” according to its mission statement page.

The brand has names such as “Silencer Smooth,” “Gunship Coffee Rounds,” “Murdered Out,” and “AK-47 Espresso Roast.”

The timing of the announcement drew heavy criticism as it comes after seven people were shot and killed on the Fourth of July in Highland Park, Illinois.


Here’s some of the reaction:

After the tragedy in Uvalde, in which 21 people were killed, the Cowboys donated $400,000 to support the victims and survivors.

The Cowboys declined comment to The Associated Press, but a spokesperson for Black Rifle told The AP: “BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform. The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday.”

The Cowboys are also hosting a contest for tickets to a Cowboys game a year subscription to Black Rifle Coffee.