No more Heinz Field means there will be no more giant ketchup bottles atop the stadium.
A week after the Pittsburgh Steelers announced that their home stadium will now be Acrisure Stadium, the 35-foot-tall ketchup bottle was removed from its iconic spot above the south end zone.
The new 15-year deal comes with the Michigan-based financial tech insurance brokerage Acisure, who now own the rights to the stadium. The new 15-year deal comes after the facility had been called Heinz Field since 2001.
Steelers fans have widely criticized the new name, with many posting on social media that they’ll continue using the Heinz name.
“While we worked diligently with the Steelers for several months around a new naming rights deal, they found a new partner willing to pay significantly more than we could justify,” Heinz said in a statement.
The company said they will remain a “significant, long-term sponsor of the Steelers” despite losing naming rights to the stadium. A spokesperson said additional details of their new sponsorship plan would be released in the coming weeks.
“Pittsburgh is the city where H.J. Heinz was born and where he launched what is now an iconic, global brand,” Heinz said in a statement. “The Steelers are a legendary franchise, and together with Heinz are a winning combination that represent some of the best of Pittsburgh.”