Apple Is Paying A Ridiculous Amount Of Money For The Rights To The Super Bowl Halftime Show

The NFL continues to rule the world.

Earlier this week, the NFL announced that Apple Music will serve as the new sponsor for the annual Super Bowl halftime show, and the agreement will have the NFL making a lot of money from Apple.

According to Ben Fischer of the Sports Business Journal, the agreement between the National Football League and Apple Music is for five years with the streaming giant paying the league “about $50 million annually.”

Apple Music replaces Pepsi as the official sponsor. Pepsi announced back in May that they decided not to renew its deal with the NFL after serving as the Super Bowl halftime show sponsor for 10 years.

Super Bowl 57 will take place on Feb. 12 inside State Farm Stadium in Glendale, Arizona (home of the NFL’s Arizona Cardinals). This will be the third Super Bowl game to take place in the venue, as it also hosted Super Bowl 42 and Super Bowl 49.