Netflix has reportedly agreed to a $50 million deal to a docuseries about Jerry Jones and the rise of the Dallas Cowboys in the 1990s.
Matthew Belloni of Puck reported Netflix won a “bidding war” with ESPN and Amazon Prime for the project, which consists of 10 episodes, though the deal isn’t finalized. Amazon and “a couple other” networks were also interested in the series.
Jones bought the Cowboys for $140 million in 1989 and quickly worked to reshape the franchise, firing legendary coach Tom Landry and trading All-Pro running back Herschel Walker to the Minnesota Vikings for a haul of draft picks.
Jerry’s first year as owner of the Cowboys didn’t start off well, as the team was 1-5 in 1989. But after that, everything just started going up as the Cowboys drafted Hall of Famers Troy Aikman, Michael Irvin and Emmitt Smith. With Aikman and Smith combining with 1988 first-round pick Michael Irvin, the Cowboys had the best offensive trio in the NFL and won three Super Bowls from 1992 to 1995.
Over that period, Jones became one of the most important NFL owners and to this day, he remains one of the biggest voices amongst league circles, despite the fact that his team has failed to reach the NFC Championship Game since 1994.
Belloni noted the docuseries will feature never-before-seen footage of the early 90s Cowboys and has drawn comparisons to The Last Dance, the ESPN docuseries focused on the rise and fall of the 1990s Chicago Bulls dynasty.
