The Taylor Swift effect.
After her appearance last weekend at Arrowhead Stadium to cheer on Travis Kelce and the Kansas City Chiefs, Taylor Swift is reportedly expected to be in MetLife Stadium on Sunday Night when Kelce and the Chiefs take on the New York Jets.
Since the news broke of Swift’s appearance, StubHub has seen ticket sales soar. The Jets have sold more than 2x tickets than the previous biggest single-day volume for the Jets this season. That includes Aaron Rodgers’ Jets debut in Week 1.
Swifties have taken the NFL world by storm.