REPORT: Super Bowl 58 Made Television History In The United Kingdom

As it turns out, Super Bowl 58 didn’t just draw historic ratings in the United States.

According to Sports Pro Media, the Super Bowl was also the most-watched game ever in the United Kingdom with a combined viewership topping 3.4 million viewers.

The game was broadcasted in the UK on SkySports and ITV.

“We are thrilled to see the number of people across the UK that watched Super Bowl LVIII on Sky Sports, ITV, and NFL Game Pass on DAZN,” NFL UK general manager Henry Hodgson said. “The viewership, combined with the social engagement through Super Bowl week, is a testament to the growth of the NFL in the UK, particularly among the youth demographic that we’ve targeted this season.”


The NFL has announced the Jaguars, Chicago Bears, and Minnesota Vikings as the host teams for its United Kingdom games next season. A continued global outreach will include the Philadelphia Eagles playing the league’s first game in Brazil.