State Farm has cancelled a planned commercial that was set to run during Super Bowl LIX next month, citing the impact of the Los Angeles Wildfires.
“Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned,” State Farm said in a statement.
The company, which serves more than 8 million customers in Southern California, said it is directing its efforts to “helping customers impacted by the Southern California wildfires in the midst of this tragedy.”
“We are bringing the full scale and force of our catastrophe response teams to help customers recover — whether they are on the ground in LA or across the country,” State Farm added.
State Farm has recently come under fire cancelling and stopping to offer new home insurance policies in California amid surging costs from extreme weather linked to climate change. The insurer dropped 1,600 policies in Pacific Palisades, a Los Angeles decimated by this month’s fires, in July, according to the California Department of Insurance.
The Los Angeles-area wildfires are expected to be the costliest in U.S. history. Some early estimates peg the total damage, including economic and insured losses, at more than $250 billion.
