This is awesome.
The National Football League announced that YouTube will excusively stream the Friday night Week 1 game of the 2025 NFL season in São Paulo, Brazil on Sept. 5 to a worldwide audience on YouTube and YouTube TV. This marks the first exclusive NFL game to be streamed live and for free in its entirety on YouTube.
“We are excited to expand our relationship with YouTube to bring this year’s Brazil game to a worldwide audience,” said Hans Schroeder, NFL executive vice president of media distribution. “YouTube and YouTube TV have been incredible partners of the NFL for several years and boast an immense global reach, and we look forward to Week 1 in São Paulo.”
“Last year, people spent over 350 million hours watching official NFL content on YouTube, so it’s both fitting and thrilling to continue to build our relationship with our partners at the NFL,” said Mary Ellen Coe, chief business officer, YouTube. “Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster — and we’ll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience.”
The NFL announced in February a return to Corinthians Arena in São Paulo, Brazil for a Friday night Week 1 game, kicking off the 2025 International Games with the Los Angeles Chargers as the designated team.
Also, YouTube will team up with the NFL for a multi-year deal for the annual Super Bowl Flag Football game featuring creators and musical artists, with additional international flag football games. This follows the breakout success of the first time YouTube partnered with the NFL on their Super Bowl LIX Flag Football Game, which drew over six million live views on YouTube.
Article via – NFL.com
