The NFL is kicking off a new era of style and tradition with its “Rivalries” jerseys, a bold collaboration with Nike that blends fashion, heritage, and community pride. Beginning in 2025, teams in the AFC East and NFC West will debut specially designed uniforms inspired by their cities and fan bases, worn only during select divisional home games to heighten the intensity of football’s most heated matchups.
From the Patriots’ fog-inspired “Storm Blue” look with six stars honoring their Super Bowl wins, to the Jets’ gritty “Gotham City Football Club” design, the 49ers’ sleek black and gold “Faithful” tribute, and the Rams’ futuristic “Midnight Mode” set reflecting SoFi Stadium’s glow, each uniform tells a story unique to its team’s identity. Miami is also hinting at its first ever dark-toned jersey, teasing a dramatic twist on its classic aqua and orange.
The rollout will expand through 2028, eventually covering every division, with each Rivalries jersey remaining in rotation for three seasons.
