The numbers are in and the viewership for last Thursday’s Chiefs-Cowboys Thanksgiving Game was a historic one.
The Dallas Cowboys’ 31-28 win over the Kansas City Chiefs pulled in 57.2 million viewers on CBS, the network announced. It broke the record for the most-watched regular season game previously held by the 2022 matchup between the Giants and Cowboys that pulled 42.1 million viewers.
The early-window Thanksgiving Day game between the Green Bay Packers and Detroit Lions drew 47.7 million viewers, according to FOX, which also broke the previous record and is now the second most-watched regular season game ever.
Going into the season, NFL officials recognized the significance of putting the Chiefs-Cowboys game on Thanksgiving, a holiday that is synonymous with football.
Nielsen revamped its ratings reporting prior to the start of the 2025 NFL season to account for more fans who watch on smartphones or smart TVs, in addition to its continuing enhancement of out-of-home viewing data.
The Lions and Cowboys will meet in a huge NFC clash on Thursday, in a game that could also shatter Amazon Prime records.
