Patriots Tweet Creates PR Nightmare Beyond Belief

By
Randy Oliver
-

The Pats had good intentions…lets thank our fans by showing them appreciation for helping our Twitter account be the first in the league to reach 1 million followers by offering free personalized jerseys to anyone who RTed it. Well, beyond that it spiraled out of control.

That’s an NFL team sending out a tweet that features the most heinous racial slur available. (Well, technically it features the word “NLGGERS,” but there’s a lower-case L in there.) The team even went so far as to put that racial slur on the back of its jersey, an apparent tacit endorsement of a word that reminds us of the ugliest moments in our nation’s history.

Not one social media person was behind this, but rather a irregular script malfunction that arranged the letters in that way.

patriots.0The tweet was left up before about an hour and then obviously taken down and replaced with a lets say more politically correct version of the previous tweet.

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