The Chargers are changing logos like they change cities.
After a PR nightmare of a logo unveiling Wednesday, the team released an updated logo with alternate colors Thursday. Just a few hours after being ripped for the second try, the teams Twitter account has changed their icon photo to what appears to be a third attempt at a logo.
Chargers have adjusted their social-media logo for third time in two days. Now reads: “Los Angeles Chargers.” pic.twitter.com/mpaLcoxWVb
— Michael Gehlken (@sdutGehlken) January 13, 2017
Now, the change could be a secondary mark that all teams have and use, but it’s not at all smart to be confusing fans with multiple logos while trying to establish a new brand identity to fans.
Third time a charm?