With Super Bowl 58 a little over three months away, CBS is reportedly close to selling out its advertisement space for the big game.
According to Brian Steinberg of Variety, CBS has “virtually sold out” its entire Super Bowl 58 advertisement inventory. The game will be held at Las Vegas Raiders’ home venue of Allegiant Stadium in paradise, Nevada on February 11th.
It was also noted that 30-second commercials cost around $6.5 million to $7 million each:
“The Paramount Global-backed network is “virtually sold out” of all its Super Bowl advertising inventory, according to a company spokesperson, completing a process that often isn’t completed until the final hours before the game kicks off in February. The company declined to make ad-sales executives available for additional comment.
CBS has sought between $6.5 million to $7 million for a 30-second ad, according to people familiar with negotiations. Fox secured around $600 million in advertising tied to its broadcast of Super Bowl LVII earlier this year — an event that boasted record viewership.”
Super Bowl 48 will be the first to take place in the state of Nevada. For the Super Bowl, CBS will send its top NFL commentary team of Jim Nantz, Tony Romo and Tracy Wolfosn.
