Dan Campbell Had The Best Response To Question About 2024 Being “Super Bowl Or Bust” For Lions

Detroit Lions head coach Dan Campbell has a savvy response to a question about the team’s high expectations entering 2024.

Dan Campbell and general manager Brad Holmes are entering their fourth season together at the helm in Detroit. Last season, they helped the Lions to the franchise’s first division title in 30 years, as well as their first playoff victory and NFC Championship Game appearance since the 1991 season.

The Lions’ magical season ended with a heartbreaking loss to the San Francisco 49ers in the NFC Championship Game. Detroit coughed up a 17-point lead in a 34-31 loss, falling just short of the franchise’s first Super Bowl appearance.

Campbell was asked by reporters today if 2024 is “Super Bowl or bust” for the Lions. That’s where the head coach delivered a typical epic Dan Campbell response.


“I don’t see bust. I see Super Bowl,” Campbell said, via Jeanna Trotman.