President Donald Trump weighed in on Bad Bunny’s Super Bowl Halftime Show and he did mince words in his disapproval of it.
“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence,” Trump wrote in the post after Bad Bunny’s performance aired to a global audience during Super Bowl LX.
“Nobody understands a word this guy is saying,” Trump continued (although the more than 44.8 million people in the United States who speak Spanish, according to the U.S. Census Bureau, would probably beg to differ). “The dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World. This ‘Show’ is just a ‘slap in the face’ to our Country, which is setting new standards and records every single day — including the Best Stock Market and 401(k)s in History!”
Trump added, “There is nothing inspirational about this mess of a Halftime Show and watch, it will get great reviews from the Fake News Media, because they haven’t got a clue of what is going on in the REAL WORLD — And, by the way, the NFL should immediately replace its ridiculous new Kickoff Rule.”
The halftime show leaned heavily into Bad Bunny’s Puerto Rican heritage, blending reggaeton, Latin trap and Caribbean rhythms with large-scale choreography. The set also included a surprise appearance from Lady Gaga and Ricky Martin, as well as cameos from names such as Cardi B, with the moment drawing widespread attention across social media platforms.
Bad Bunny — born Benito Antonio Martínez Ocasio — is one of the most commercially successful artists of the past decade.
Trump’s remarks arrive amid heightened political attention around the halftime show, which sparked debate among conservative commentators online. Some right-wing groups criticized the NFL’s continued efforts to spotlight Latin artists, while others questioned Bad Bunny’s role as a cultural ambassador despite his U.S. citizenship. (Puerto Rico is a U.S. territory.)
The NFL has increasingly leaned into global and multicultural programming for its halftime performances in recent years, reflecting the league’s stated goal of expanding its international reach. Apple Music has served as the official sponsor of the halftime show since 2023, with performers selected in partnership with Jay-Z’s Roc Nation.
As for the game, the Seattle Seahawks defeated the New England Patriots, 29-13.
