Oh my God, it’s back!
The NFL and 2K announced a multi-year partnership to revive future non-simulation football video games beginning in 2021.
“The NFL is one of the most successful sports brands in the world, known for creating incredible entertainment for fans,” David Ismailer, president of 2K, said in the release. “We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences. It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization.”
Joe Ruggiero, who is the vice president of consumer products for the NFL, said, “Expanding the NFL’s presence in the world of gaming has become a focus for the league as we look to grow the next generation of our fanbase, and reviving our partnership with 2K was a natural step in that effort.”
The NFL and 2K ended their agreement in 2004. Since then the league and EA Sports have been exclusive partners.