The ratings are in and they did not disappoint…
The NFL kicked off Super Bowl LVI Sunday that featured one of the smallest markets in the league against a market that literally didn’t exist five years ago, and it couldn’t have gone better.
Capping off arguably the greatest postseason we’ve seen, Bengals-Rams came down the wire, with a game saving stop on 4th down winning it for Los Angeles.
The intrigue, whether for the action on the field during the game, or the star-studded action on stage during halftime, was there, raking in 112.3 million viewers. That figure tops any program on TV in the past five years.
With the perfect storylines for either team winning, the NFL was in a win-win position, but can now capitalize on the Rams winning and hopefully expanding their fan base in the Southern California area.