Companies that are looking to run an ad during Super Bowl 59 might want to start putting more money in the piggybank.
According to a report from Variety, a 30-second spot during the Super Bowl will cost $7 million. Fox, which will be broadcasting the Super Bowl in 2025, raised the prices established by Paramount Global for the game earlier this week, which came in at around $6.5 million.
Per the report:
“Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb. 9 from New Orleans. During early talks with potential advertisers, however, the company is already making a bid to sell 30-second ads for at least $7 million each, according to three people familiar with the matter. The price could mark a slightly higher starting point in negotiations than that established by Paramount Global, which aired Super Bowl LVIII in February to a record audience and initially sought between $6.5 million and $7 million for a half-minute ad berth.”
Super Bowl 59 will be held at the New Orleans Saints’ home stadium, the Caesars Superdome, on Feb. 9 next year. FOX will air the big game, presumably with top play-by-play voice Kevin Burkhardt, sideline reporter Erin Andrews and Tom Brady, who’s expected to begin his analyst role with the network this fall.
