If you want a :30 second commercial to run during Super Bowl LVIII, you better be ready to pay near-record prices.
According to Front Office Sports and Statista, companies are set to pay a record $7 million to snag a 30-second commercial slot for this year’s Super Bowl. That’s $233,333 per second of airtime.
The cost of ad slots has increased 16,371% since the first Super Bowl was played in 1967, Front Office Sports reports. The first 30-second ad for Super Bowl I, Green Bay Packers vs. Kansas City Chiefs, cost $42,500, which would be around $372,390 today, adjusted for inflation.
This year’s Super Bowl will be televised on CBS. The first quarter will kick off at 6:30 p.m. ET.
