It sure seems like Amazon Prime’s first ever NFL playoff game was quite the success.
Prime Video announced Tuesday that Saturday’s game between the Pittsburgh Steelers and Baltimore Ravens set a record for “the most concurrent viewers ever to the service.” The game featured an average audience of 22.07 million and a record peak viewership of 24.66 million:
The previous record-holder for both numbers was the Dec. 5 game between the Green Bay Packers and Detroit Lions. A thrilling game the Lions won, 34-31.
Streaming is going to be a big part of sports, including the NFL, going forward. The NFL seems to be moving forward with networks streaming games exclusively on their platform. Last year, the Chiefs-Dolphins game was exclusively on NBC’s streaming service – Peacock. It’s only a matter of time before the Super Bowl is exclusively on a streaming service.
