Sunday Night Football could soon be joining Thursday Night Football in being a streaming-exclusive broadcast.
According to John Ourand, NBC is “at risk” of losing its Sunday Night Football package amid “soaring prices” of the NFL’s broadcasting rights. Per teh report, Netflix is “motivated to offer the sun and moon” for Sunday Night Football, since it will give the streaming service the ability to monetize a weekly NFL game and make a lot of it back in ad revenue.
“Look at what NBC is paying for the NBA,” Nathanson said. “Now imagine what the NFL wants for Sunday Night Football, which is the best game. What’s stopping Netflix, which wants more events, to get Sunday night’s best game for 18 straight weeks? That would accelerate its ability to monetize ads. So, to me, the NBC Sunday night game is probably the most at risk.”
Amazon is also a streaming platform that would probably want to get its bid in for Sunday Night Football too. As it stands, Amazon Prime Video only has Thursday Night Football plus a few special games scattered across the latter months of the schedule. Adding Sunday Night Football could turn Prime Video from a product more easily dismissed into a must-have for NFL fans.
This certainly won’t make fans happy, who have already voiced their displeasure with the NFL for putting so many games behind a paywall.
